Research suggests that humans are poor assessors of risk, overreact to short-term events, and often make decisions that result in negative health outcomes (this includes both patients and physicians). Other factors influencing behavior include anchoring, mental shortcuts, and even how information is presented. While humans seem to be irrational, there are rational processes occurring that predict behavior. A key element is the management of beliefs and expectations. RHM physicians and staff will do this through the regenerative health management process (RHM Process).
The RHM Process is a revolving five-step process:
We believe that the success of RHM (and possibly regenerative medicine, as a whole) will be directly correlated with physicians’ ability to manage the expectations and behaviors of patients and use the innovative treatments and procedures as tools. That is why 4 of the 5 steps in the RHM Process deal with time, advice, and managing the patient. The RHM physician can provide treatments, but its only a fraction of the way we understand the process of regenerative medicine.
Our focus is developing a business that can both advance regenerative medicine and fairly treat patients while fairly compensating physicians. In order to do this, we need to find economic incentives that help physicians advance regenerative medicine research, or regenerative medicine is never going to reach its potential – or at least, not for a very long time. The only way we could do this was through an “advisory” platform. We had to align the economic incentives of physicians with those of their patients.